Should you be on PINTEREST?
- natasha dawson
- Jan 7
- 2 min read
Do you have Pinterest? My guess is, more than likely you do. But are you using it and are you using it for business? Pinterest has 498 million active users per month, so if you aren't using it for business, you may want to consider starting.
70% of Pinterest's global users are female, so if your business or account speaks to the female community, you could be missing out on a huge opportunity to reach even more followers!
I know that Instagram takes up enough time on its own, but Pinterest is so easy to use! You can use the photos you are already using for Instagram, write a wee description, INCLUDE A LINK, attach it to a board, add a few tags, and voila! You have created a pin. Okay, you can get a bit more fancy than that if you like, but it truly is quite simple.
I like to batch create pins and schedule them to post. You can do this directly in the app - thanks Pinterest!
If you identify as female, this stat provided by Pinterest may also interest you
"Employees who self-identify as women now make up more than 50% of our workforce, and in H1 2022 we met our 2025 women in leadership goal (36%)"
While Instagram (Meta), TikTok, & X are all run by men, its refreshing to see Pinterest place such high importance on expanding its female foot print. I would be remiss to also note, Pinterest's CEO is male, so while we are not there quite yet, there are important steps being made.
I have also heard that a good chunk of the Pinterest Yearly predictions come true! They analyze all the billions of posts in order to come up with a list of predictions for the next year. They have just put out the list for 2025
A few that jumped out at me include:
Fishermen Aesthetic - a maritime inspired aesthetic!!
Moto Boho - I have already seen this here and there - chunky boots with flowy skirts, oversized bags, etc
Rococo Revival - Marie Antoinette inspired weddings & parties
Cherry Coded - cherry everything is set to be major this year; cherry coloured decor, cherry martinis, etc
Dolled Up - think dollhouse cuteness; baby doll makeup, dollhouse décor, pastel colour clothing, charms galore!
READ THE WHOLE LIST HERE
Then come back and let me know which trend you are most excited for.
If you haven't created a Pinterest account for your business, this may just be the year to start one. Pinterest is also know to be the friendliest social media platform - it would be rare to see any bullying, arguments, or keyboard hero's on Pinterest. By nature, it's a welcoming, creative, and positive place to explore and save pins that inspire you. So if you are feeling overwhelmed or burnt out by the toxicity of some of the other platforms, hop on over to Pinterest for a little vacay. Seriously, though, you may just be missing out on huge market for your brand!
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